PageRank the google al desnudo

What is PageRank?

PageRank is a numeric value that represents how important a page is on the web. Para Google, when one page links to another, it is as if the page that has the link, voted to the linked page. The more votes you have a page, more important the page. Also, the importance of the page that vote determines how important the vote. Google calculates a page's importance from the votes they obtained. In calculating the PageRank of a page you consider how important every vote.

PageRank es, para Google, how to decide the importance of a page. Is important because it is one factor which determines the position of a page results. It is not the only factor that Google uses to position the pages, but it is a very important.

Henceforth, refereriremos as in the PageRank “PR”.

Notes:
Not all links are counted by Google. E.g., filters all links from link farms known. Some links can cause a site to be penalized by Google. They know that webmasters can not control which sites they link, but they can control their own links page. For that reason, links to a website can not hurt, but links from a site can be harmful if you link to penalized sites. So you have to be careful with the links on our page. If a site has PR0, this is, normally, a website penalized and discouraged really link to it.

 

 

As PageRank is calculated?

 

 

 

To calculate the PageRank of a page, all inbound links are taken into account. These are links on the page and off-page links.

 

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

This is the equation that calculates a page's PageRank. It is the original that was published when PageRank was being developed, and it is likely that Google uses a variation of it but they tell us that exactly. At any rate, no problem, since this equation is good enough.

In equation, ‘t1 – tn’ are pages linking to page A, ‘C’ is the number of outbound links that a page has and 'd’ 're a damping factor, normally it 0.85.

We can think of a simpler:

The PageRank of a page = 0.15 + 0.85 * (a “portion” the PageRank of every page that links)

“portion” = The linking page's PageRank divided by the number of outgoing links.

A page “vote” an amount of PageRank for each page that links. The amount of PageRank that it has to vote is somewhat smaller than its own value of Pagerank (its own value * 0.85). This value is shared equally between all the pages that it links.

From here, we can conclude that a link from a page with PR4 and 5 outbound links is worth more than a link from a page with PR8 and 100 outgoing links. The PageRank of a page that links to yours is important but the number of links on that page is also important. The more links you have on a page, less PageRank value your page will receive this.

If the PageRank value differences between PR1, PR2, … PR10 were equal, then this conclusion is supported, but many people believe that the values ​​between PR1 and PR10 (maximum) are fixed on a logarithmic scale, and there are good reasons to believe. Nobody outside Google knows for sure one way or another, but the likelihood that the scale is logarithmic are high, or similar. If so, means it takes much more PageRank for a page to the next PageRank level that it took to pass the previous level. This result reverses the previous conclusion, a link from a PR8 page that has lots of outbound links is far more important than a link from a PR4 page that has a few outgoing links.

Whatever the scale using Google, we can be sure of one thing. A link site increases our site's PageRank. Simply, do not forget to avoid links from link farms.

Keep in mind that when a page votes its PageRank value to other pages, its own PageRank is not reduced by the value you are voting. The voting page does not lose its PageRank and stays with nothing. There is a transfer of PageRank. It is simply a vote according to the value of PageRank of the page. It's like a meeting of shareholders, where each shareholder votes according to the number of shares held, but the actions themselves not lost. Even so, pages lose some PageRank indirectly, as we shall see later.

Ok far? Well. Now we will see how the calculations are actually made

For calculating a page, su existing PageRank (if any) is completely abandoned and a new calculation is done where the page relies solely on the PageRank “voted” for it by its current inbound links, which may have changed since the last time you calculated the PageRank.

The equation shows clearly how comes the PageRank of a page. But what is not immediately obvious is that it can work if the calculation is done only once. Suppose we have 2 pages, And the B, each linked to the other, and neither have other links. This is what happens:

Step 1: Calculate the PageRank of page A with the value of its inbound links.

Page A now has a new PageRank value. In the calculation we used the value of the inbound link from page B. But page B has an inbound link (Page A) and its new PageRank value has not yet been worked, so the new value of PageRank of page A is based on inaccurate data and therefore can not be accurate.

Step2: Calculate page B's PageRank to the value of your inbound links.

Page B has a new PageRank value, but can not be accurate because the calculation used the new PageRank value of the inbound link from page A, which is imprecise.

It is a situation “Caught 2 a 2″. We can not conclude with the A's PageRank until we know B's PageRank, and we can conclude B's PageRank until we know A's PageRank.

Now that both pages have new PageRank values ​​calculated, could not redo the calculations to arrive at the precise values? No. We can redo the calculations using the new values ​​and get more accurate results, but always be using inaccurate values ​​for the calculations, so the results will always be inaccurate.

The problem is solved by repeating the calculations many times. In each iteration are achieved slightly more accurate results. In fact, is impossible to achieve complete accuracy as the calculations are always based on inaccurate values. Forty or fifty iterations are sufficient to reach a point where more iterations not significantly alter the result. This is precisely what Google does at each update and that is the reason I take so.

One thing to keep in mind is that the results we get from the calculations are proportional. The numbers obtained should be placed on a scale (known only to Google) to know the actual PageRank of each page. Even so, we can not use the calculations to channel the PageRank within a site around its pages as some pages receive a higher proportion of PageRank than others.

Note: You probably come from other explanations of PageRank where the same equation is used but the result of each iteration of the calculation is added to the page's existing PageRank. The new value (result + PageRank existing) is then used when sharing PageRank with other pages. These explanations are wrong for the following reasons:

1. They cite the same equation published, but the change.

PR(A) = (1-d) + d(…..) a PR(A) + (1-d) + d(…..)

It is wrong and unnecessary.

2. We will be looking at how to organize links so that certain pages end up with a larger proportion of the PageRank than other. Adding PageRank page exists at each iteration produces different proportions than when the equation is used as published. Knowing that the sum is not part of the equation published, the results are incorrect and inaccurate ratio.

According to the published equation, the page being calculated starts from scratch in each iteration. It is based solely on its inbound links. The idea of ​​adding the existing PageRank does not do that, therefore the results are incorrect.

Linking Internally.

Done: A website has a maximum amount of PageRank that is distributed between its pages by internal links.

The maximum PageRank in a site is equivalent to the number of pages on the site * 1. The maximum is increased by inbound links from other websites and decremented by outbound links to other websites. We are talking about the overall PageRank website, not the PageRank of each individual page. You do not need to take my word for it. It can reach the same conclusion using pencil, paper and the equation.

Done: The maximum PageRank in a site at the same time increases the number of pages on the site increases.

The more pages have a website, more PageRank have that site. Once more, using paper, pencil and equation, can reach the same conclusion. Note that the only pages that count are those that Google knows.

Done: Linking poor form, may fail to achieve the highest PageRank of the website, but you can not exceed it.

Paupers links can cause a site does not reach its maximum but no kind of internal link structure will cause the site to exceed its maximum. The only way to increase the maximum is to add more inbound links and / or increasing the number of pages in the website.

Caution: While I thoroughly recommend creating and adding new pages to increase a site's total PageRank so they can be channeled to certain pages, There are some types of pages that should not be added. These pages are identical or very similar and are known as “cookie-cutters” (cookie cutters). Google's considered spam and can trigger an alarm that causes the pages, and possibly the whole website, be penalized. Pages full of good content are ideally.

 

 

What can this PageRank hacer 'global'?

Let's look at some examples of calculations to see how it can be manipulated the PageRank of a website , but before that, I need to point out that a page will be included in Google only if one or more pages of the network links. According to Google. If a page is not in the Google index, any links from it can be included in the calculations.

For the examples, we will ignore this, mainly because the type documents “PageRank al detalle” ignore this in the calculations, and would probably be confusing when comparing documents. La calculator operates in modes: Simple y Real. In Simple mode, assumed in the calculations that all pages are indexed in Google, are linked or not from other pages. In Real mode, ignoring the pages that are not linked. These examples show the results of calculations in Simple mode.

Consider a website 3 pages (The pages, B to C) unlinked from abroad. Asignaremos every page un PageRank initial and 1, although there is no difference in start on each page 1, 0 o 99. Apart from a few millionths of a PageRank point, after many iterations the end result is always the same. Starting 1 requires fewer iterations to converge on a PageRank suitable result starting from 0 or any other number. You probably want to use pencil and paper to keep the calculations, Also we can continue with the calculator.

The web site's maximum PageRank is the amount of PageRank in the site. In this case, have 3 therefore pages maximum is 3.

For the time being, any pages connected to another. If the calculation is performed once for each page, find that each one ends with a PageRank of 0.15. No matter how many iterations do, each page will keep 0.15 PageRank. The web site's total PageRank = 0.45, when it could be 3. The website is seriously wasting most of their potential PageRank.

Example1: Start again PR1 assigning to each page. Link page A to page B and run the calculations for each page. We ended up with:

The page = 0.15
Page B = 1
Page C = 0.15

Page A has “voted” the site B and, result, the PageRank of the page B has increased. This is good for page B, but it is only one iteration, we have not taken into account the situation “Caught 2 a 2″. Observe what happens to the numbers after several iterations:

After 100 Iterations are numbers:
The page = 0.15
Page B = 0.2775
Page C = 0.15

Keep painting good for page B but nothing like what I had at first. These numbers are much more realistic. The total PageRank in the site is now 0.5775, slightly better but still a fraction of what could be.

Note: Technically, these particular results are incorrect because of the special treatment that gives Google the links “loose”, but serve to demonstrate a simple calculation.

Example2: Try these links. Link all pages to all pages. Each page starts with PR1. This produces:

The page = 1
Page B = 1
Page C = 1

Now that we have reached the maximum. NO need to worry about how many iterations do, Always end each page with PR1. The same results occur in a hoop linking. Example: A to B, B to C, C to D. View this on the calculator.

This has demonstrated that, linked poor, is quite easy to waste PageRank and linking of good ways we can get the full potential of the website. But we do not want all pages have the same importance. We want one or more pages are more important than others. The type of pages you might want to have more importance could be the index pages, pages main section and any pages that are optimized for certain terms. We just have 3 pages, hence, we will channel the PageRank to the index page, page A. Will serve to show the idea of ​​channeling.

Example3: Try this. Link page A to B and C. Also link the pages B and C to A. Starting with PR1 all, after 1 iteration results are:

The page = 1.85
Page B = 0.575
Page C = 0.575

And after 100 iterations, the results are:

The page = 1.459459
Page B = 0.7702703
Page C = 0.7702703

In both cases the total PageRank in the site is 3 (maximum) so do not waste anything. Also in both cases can see page A has a much greater proportion of the other PageRank 2. This is because pages B and C are passing PageRank to A and nothing to the other pages. We have channeled much of PageRank to where we wanted.

Example 4: Finally, save the links above and add a link to page C to page B. Start again with PR1 on each page. After 1 iteration:

The page = 1.425
Page B = 1
Page C = 0.575

Comparing the numbers of the first iteration in the above example, page A has lost some PageRank, page B has gained some and page C stayed the same. Page C now shares its “vote2 between A and B. Previously A received it all. Why page A has lost and page B has gained. And after 100 iterations:

The page = 1.298245
Page B = 0.9999999
Page C = 0.7017543

Seeing this result, page C has lost a little PageRank because now shared its vote between A and B, instead of all the dárselo, A has less to give to C in the A –> C link. For that reason, adding an extra link on a page causes the page to lose PageRank indirectly if any of the pages to which it links back link. If the page that links to not return the link, then not lose PageRank. To make it more complicated, if the link is returned even indirectly (via a page that links to another page that links to another page, etc), page PageRank lose some. This is not very important with internal links, but can be a problem when we join offsite web pages.

Example 5: New Pages.

Adding new pages to a site is an important way to increase the total PageRank of a website because every new page added an average of 1 the total. Once the new pages have been added, its new PageRank can be channeled to important pages. We will use the calculator to demonstrate this.

Add 3 new pages to Example 3 [see]. Three new pages but do nothing for us yet. The small increase in the Total, and the new PageRank of the pages (0.15), are realistic in check as Podremos. So link them to the site.

Link each of the new pages to the important, The main [see]. Note that the Total PageRank has been folded, of 3 (no new pages) a 6. Note also that the PageRank of page A has been almost doubled.

There is something wrong with this model. The new pages are orphans. They can not be indexed in Google, so do not add any PageRank to the site and will not pass any PageRank to page A. Each needs to be linked from at least one other page. If page A is the important page, the best page to put the links is, surprisingly, page A [see]. You can test the links but, from the viewpoint of the page A, there's no better place to put the links.

Not a good idea for a page link to a large number of pages, so if you are adding many new pages, hand out the links for other pages. Probably more of an important page on a website, thus, usually appropriate to share the links to and from the new pages. You can use the calculator to experiment with mini-models of a site to find a combination of links that produce the best results for its important pages.

Summary of Examples:

You can see that, organizing the internal links, is possible to channel the PageRank to selected pages website. Internal links can be arranged to adapt the PageRank of the website to your needs, but only useful if Google knows the pages, for that reason, make sure that Google finds.

 

Incoming and outgoing links:

You can give examples of this but it is probably clearer to read about it (below) and 'play’ with them in the Calculator.

Questioning:

When a page has many links to another page, include all?

Example, if page A links once to page B and 3 page times with C, page C receives 3/4 A distributable PageRank?

The concept of PageRank is that a page votes for one or more pages. Nothing is said in the original PageRank document about voting more than once to a page. The idea seems to be against the concept of PageRank and certainly would be open manipulations with unrealistic proportions of votes. Example, if an output link, or a link to a page very unimportant, necessary, adds a lot of links to important page to minimize the effect.

Since it is very unlikely to receive a definitive answer from Google, is reasonable to assume that a page can vote once for another page, and that additional votes for the same page are not counted.

When a page links to itself, count the link?

Once more, the concept is that pages vote for other pages. Nothing is said in the original document about pages being voted to themselves. The idea seems to be against the concept and, also, would be a way of manipulating the results. For these reasons, is reasonable to assume that a page can not be voted itself and that these links are not counted.

Links Pendants:

“The dangling bonds are simply links that point to a page that has no outgoing links. They affect the model because it is not clear where their weight should be distributed, and a large number of them. Often these dangling bonds are pages that we have not downloaded yet……. Because dangling bonds do not affect the ranking of any other page directly, we simply delete the system until the PageRank of all pages is calculated. After all been calculated PageRank, pages can be added again without significantly affecting things.” Excerpt original PageRank by the founders of Google, Sergey Brin y Lawrence Page.

A dangling link is a link to a page that has no outgoing links, or a link to a page that Google has not indexed. In both cases Google removes links just to start the calculations and reinstates just after finishing the calculations. Thereby, the dangling bonds minimally affect the PageRank of other pages.

The results shown in Example 1 (right diagram) are wrong because page B has no outgoing links, for only, a link to the page A to B is hanging and will be eliminated from the calculations. The calculation results show the three pages with 0.15.

You may link to pages that have no outgoing links without losing PageRank suits page functionality but it would be a waste of potential PageRank. Take a look at this example. The potential of the website is 5 because it has 5 pages, but linked page E, the website has only 4.15.

Link page A to page E and click Calculate. Note that the total has dropped considerably website. But, as the new link is hanging and will be eliminated from the calculations, we can ignore the new total and assume 4.15 and certain. This is functionally useful effect of dangling bonds. No loss of PageRank.

However, some potential is still losing, so E page link to page A and click “Calculate”. Now we have the maximum PageRank that is possible with 5 pages. Nothing is wasted.

While it may be good, functionally speaking, link pages in the web site without the link to either send back, is bad for the PageRank. PageRank is a waste of unnecessary and unjustified, so always be sure that each page has an outgoing link to another page on the website.

Backlinks:

Inbound links (links to the website from outside) are a way to increase the total PageRank of a website. The other is to add more pages. Do not worry about what the source of links. Google recognizes that a webmaster has no control over websites will link, so that websites are not penalized for inbound links. There is one exception to this rule but it is rare and does not concern this article. It's not something that a webmaster can accidentally do.

The PageRank of the page linking to us is important, but also the number of outgoing links from that page. E.g., if the link to your website is the only one of a page that has a low PR2, You receive an injection of 0.15 + 0.85(2/1) = /1.85 and(No Website, while a link from a page with PR8 containing 99 links will increase your PageRank 0.15+0.85(7/100) = 0.2095. Clearly, the link of the page with PR2 is much better. The are so? Look here for a possible reason that this is not true.

Once the PageRank is injected into your website, the calculations are redone and PageRank of each page changes. Depending on the structure of internal links, some pages PageRank increases and other remains unchanged but none is lost PageRank.

It is beneficial to have inbound links to pages that are being channeled PageRank. A PageRank injection to any page will be spread throughout the web site through internal links. Important pages receive an increase, but not so much as linked directly. The page that receives the inbound link is the most gain obtained.

We consider our website as a small autonomous network pages. When we calculate PageRank, we are serving our small network. If we make a link to another site, we lose some of our network's PageRank, and if we receive a link, our network PageRank is increased. But this is not so. For the calculation of PageRank, there is only one network, any page that Google has in its index. Any iteration of the calculation is made in the whole network and not on individual sites.

The entire network is interconnected, and each link of each page plays a role in each iteration of the calculations, is impossible for us to calculate the effect of inbound links to our website with a realistic accuracy.

Outbound links:

Outgoing links are PageRank total drain a website. They “drip” e PageRank. To counteract the drain, ensure that these links are reciprocal. For the PageRank of the pages of each end of each external link, and the number of outgoing links from those pages, reciprocal links can gain or lose PageRank. Need to be careful when choosing where to exchange links.

When PageRank is lost on a website via a link to another website, all pages in the internal link structure are affected. (This is not always displayed after 1 iteration). The page makes a difference links between pages that suffer greater loss. Without a program to perform the calculations on a specific link structure, is very difficult to decide the right page to link, but is generally less PageRank page.

Many websites need to contain some outbound links that have nothing to do with PageRank. Unfortunately, all normal outgoing links, Pierden PageRank. But there are ways “abnormal” to link to other websites that do not result in loss of PageRank. PageRank leaks when Google recognizes a link to another site. The answer is to use links that Google does not recognize or account. These include forms and javascript source content link.

Forms
El atributo ‘action’ of a form need not be a path to a forms processor. You can point to any html page on any other website. Try.

Example:

Click hereTo be really elusive, The action attribute can be in some javascript code rather than in the form tag, and the javascript code can be loaded from a file stored in a directory js not allowed for the Google spider by robots.txt.Javascript file
Example: Click hereLike the action of a form, is misleading load a javascript code, urls containing a separate js file, and still more deceptive if the file is saved in a directory that is prohibited by robots.txt googlebot

 

 

PageRank The need to increase the PageRank bar Google bar?

First, let me explain in more detail because the values ​​shown in the Google toolbar are not the actual numbers of PageRank. According to the equation and the founders of Google, most Web pages have a PageRank average 1.0 per page. For that reason, Pagerank total at each site is equal to the number of pages on the web * 1, much equivalent to PageRank distribution by network.

Toolbar from Google 1 a 10. (They sometimes show 0, but it is believed that this figure is the result of a calculation of PageRank). What makes Google is PageRank divide the range of real network in 10 parts, each part is represented by a value as shown on the bar. So barring values ​​show only part of the total interval of that page PageRank, and not the actual PageRank. The numbers on the Google toolbar are just labels.

Whether the overall range is divided between 10 as if, are debated. Google the dice nothing about al. But because it is much more difficult to move the bar to the end than at the beginning, many people (unaccommodating) believed that the divisions are based on a logarithmic scale, or something very similar, instead of divisions equivalent or a linear scale.

Assume that is logarithmic, base 10, and costs 10 pages linked itself to move the bar to the point 1. It would cost 100 new pages to move it to another point, 1000 New pages move again, 10000 in the next, and so on. That's why it costs so little to move the bar when at lower levels than at higher levels when.

Actually, it is unlikely that the base is 10. Many people think it is about 5 o 6, and even less. Even so, continues to increase the difficulty of raising the bar as you move positions.

Note that at the same time the number of web pages increases, increases in the total network PageRank, and if you increase the total PageRank, the positions of the scale divisions must change. Result, many pages will lose a point on the Google bar for no apparent reason. If the actual page PageRank was just above the scale division, the addition of new pages in the network cause the division move upwardly causing the page is just below the division. The Google index grows continually reassess each page roughly once a month. This is known as “Google dance”. When the dance ends, some pages will have lost a point on the bar. A number of new pages should be enough to regain the former position after the next “Google dance”.

The value of the bar is a good indicator of the PageRank of a page but only indicates that a page is in a certain range of global. One PR5 page could be just above the PR5 division and another PR5 page could be just below the PR6 division. Virtually an entire division separates.(a point on the bar)

Tips:
Domain names and file names.

For a spider, www.domain.com/, domain.com /, www.domain.com/index.html y domain.com/index.html son urls diferentes y, consequently, diferentes.Los pages sailors come to the web site home page regardless of the URL used, but spiders see them as individual urls, and count as different when working with PageRank. It is better to standardize the url to use for the web site home page. Otherwise, each url can give a different result in the PageRank, while all should go to the same url.

If you think about it, how can a spider know the filename of the page that returns the request to www.doamin.com/ ? Can not. The file name can be idnex.html, index.htm, index.php, default.html, etc. The spider does not know. If you link to from your website index.html, the spider could compare the 2 pages, but that is unlikely. So there 2 urls and each receives PageRank backlinks. Standardizing the url of the page, PageRank ensure that you receive is not shared with ghost urls.

Example: Go to my page “www.WebTaller.com” – it appears that bond ;). Note that the url in the browser address bar contains “www”. If you have the Google toolbar installed, see that the page has PR5. Now remove the “www.” the url and load the page again. This time it has PR1 gives us, and is the same page. Really, PageRank is for the unseen frameset..

When this article was written for the first time, the url without www had PR4, due to use of different versions of the URL of the internal links. Had an effect on the distribution of PageRank page to 2 pages (the 2 versions) and, consequently, between 2 sites. This is not the best way to do. Since, I put in order and got internal links without www downgrade to PR1 so that the PageRank of the website to stay in the version with www, but there must be a website somewhere that binds me without “www.” and that is the cause of PR1.

Imagine the page, www.domain.com/index.html. The index page contains links to many related urls, example: products.html y details.html. El spider ve esas urls como www.domain.com/productos.html y www.domain.com/details.html. Now add one absolute url for another page, only this time we'll leave us part “www.” – domain.com/anotherpage.html. This page links to index.html, so the spider sees the index page (index.html) as domain.com / index.html. Although it is the same page that the first index, for the spider, is a different page because it is in a different domain. Let us now passing. Each of the relative urls in the index is also different because it belongs to domain.com / domain. Consequently, link structure is wasting a lot of potential PageRank website partitioning between ghost pages.

 

Adding new pages:

There is a possible negative effect caused by adding new pages. Take a perfectly normal site. It has some inbound links from other websites and their pages have some PageRank. Then a new page is added to the website and is linkada from one or more existing pages. The effect is that, while the total PageRank of the site is increased, one or more of the existing pages will suffer a PageRank loss of earnings due to the new page. Up to a point, as more pages are added, the greater the loss of the existing pages. In large sites, this effect is probably the note but, small Web sites, probably yes.

Even so, although adding new pages increases the total PageRank website, Some website pages lose PageRank as a result. The answer is to add new pages so that the important pages do not suffer, or add a sufficient number of new pages to counteract the effect (that sometimes means adding a lot of new pages), or better yet, get more inbound links.

Miscellany:

 

The bar of Google:
If you have the Google toolbar in your browser, be used to view the PageRank of each page to browse the net. But not everything is what it seems. Many pages that Google displays the PageRank not been indexed by Google and really have no PageRank on your property. What happens is that one or more pages on the website have been indexed and PageRank has been calculated. The number of PageRank for a page that is not indexed is assigned to the flight, only for Google bar. The PageRank if there.

It is important to know this to avoid exchanging links with pages that really do not have PageRank own. Before making exchanges, do a search on that page in Google to make sure that is indexed.

Sub-directories:
Some people think that Google reduces 1 The PageRank of a page for each level of sub-directory below the root directory. Example: if the value of pages in the root directory is generally around 4, then the pages in the directory next level would have about 3, and so on for the next levels. Other people (unaccommodating) not agree at all. At any rate, as many spiders tend to avoid a deep level of subdirectories, is generally considered beneficial to keep directory structures shallow (two or three levels below the root).

ODP y Yahoo!
They used to think that Google gave a bonus of PageRank to the websites listed in the Yahoo directory! y ODP (a.k.a. DMOZ) , but the current view is that. It is true that there is a PageRank gain for these websites that are listed in these directories, but the reason is believed, now, it is this:

Google indexes the directory like any other site and its pages have decent PageRank backlinks that are good to have. In the case of ODP, Google directory is a copy of the ODP directory. Each time a website is added and removed from ODP, this is added and removed from the Google directory when upgrading. The entry into the Google directory is also a good incoming link raises the PageRank. Also, ODP data are used for searches on a thousand websites. More inbound links!

Being listed in the ODP is free but, because of that websites are examined by hand, can take a long time to be in it. The sooner you send a website, faster will that site in the directory.

 

Source: webtaller

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Predictions of mobile commerce, massive growth in 2017

Mobile commerce predictions Juniper Research predicts massive growth in 2017.

Recent figures have shown that amount to $ 730 billion 5 years old.
According to the latest Juniper Research forecasts, Mobile commerce will have reached a value of 730 dollars for the year 2017, driven primarily by smartphones.

The British company announced its results saying that smartphone payments will be vital to this growth.

The report details how payments and mobile commerce are growing rapidly, and that in the next five years, it will be much more conventional and process a much higher number and value of transactions.

El informs Juniper Research Mobile Commerce, said that this growth will include shops.

According to a press release from the company, “Transaction growth will be driven by the increasing scale of real life (no digital) purchases of major brands and retailers.” He also went on to say that “Companies such as Domino in the U.S.. and Argos in the UK and see a 6-7% of all sales made through the mobile channel “.

Mobile payments for digital and physical, devices, will become an important part of the growth both in stores and online.

However, the company stated that the “Couch commerce” (where consumers shop while watching TV) continue to grow to the point that in 2017, smartphones, tablets and other nomadic devices represent approximately 30 percent of the e-retail market. Equally, however, noted that these operations will continue to represent only a small percentage of total sales worldwide currently worth more than 16 billion.

Therefore, all that will be a “significant migration” to these devices as shopping tools, and its value should not be ignored, it is also important not to be exaggerated. In fact, they will take a share of the desktop and laptop buyers in the area of ​​mobile commerce, but most still stay where they are, or continue to shop at places live the stores themselves.

Mobile commerce is being seen as a method of convenience rather than a main shopping channel, for at least five years.

Source: qrcodepress.com (689)

Mobile commerce shows massive growth

A new study from the UK has shown that smartphone shopping trend is expanding rapidly.

Mobile commerce is rapidly building its mark in the world and the results of the latest study in the UK have indicated that if companies do not accept this and keep up with the demands of technology, could quickly be left behind by the competition .

The popularity SMARTPHONES GROW RAPIDLY has made this channel USE OF COMMERCE FOR CONSUMERS.

Gartner Research has shown that sales of tablets reached almost 120 million last, which was double the sales that were experienced last year. In fact, last year, the number of smartphones on the planet broke the one billion mark, which means that there are at least one of these devices FOR every seven people worldwide, generating a large mobile commerce market .

 

It has been estimated that by the year 2015, the number of smartphones will have doubled, breaking the two billion mark, showing that the sale of these devices has increased exponentially in recent years. This growth has been driven primarily by the popularity of smartphones in developing countries like India, China, and several across Africa. In these regions is mobile commerce and other related sectors, is where the payment has skyrocketed smartphones.

Said, UK, Ofcom data say smartphone penetration is around half and that the tablets have reached 19 percent of the population, but keep in mind that it is still experiencing tremendous growth. Other data show that the 81 percent of smartphone owners make at least one phone call daily. This is notable, considering that only 53 percent of fixed phone users say they make a phone call at least once a day.

source:qrcodepress (657)

¿Qué es Smartsite Page?

SmartSite page or landing page is one page that a user comes after clicked on a link QR. This SmartSite page may be the web site home page or a specific page for a product or service and should not necessarily be linked to the main website. Even a website can lean on microsites to demonstrate its proposal as the target market and / or product. E.g.: I can do a PPC campaign in Google Adwords for a product of my company and clicking leads to the specific product page with the information needed to make a purchase or take some action.

The main function of a SmartSite page is to convert visitors into customers, therefore the most valuable of these pages is what you can do in them; because they provide a personalized service sales for visitors (serve a specific segment, This is determined from where comes the visitor clicked on a selected link).

By giving visitors information on exactly what was looking for you will have a captive audience that will hardly click the button “Go to previous page”, Understand “Go where competition”. But achieving this goal is the most difficult. Designing a page SmartSite is a process of trial and error to consider a number of options such as those detailed below.

You must use a SmartSite page if:

  • are paying online ad space: banners, PPC campaigns, Paid links.
  • this allows you to have greater clarity of profile visitors accessing your site from this source, know from where they come from and therefore may present a proposal message with the language best understood.
  • is unclear what the specific transaction they want to do on that page (a call to action) such as: buy now, registrese, participates, inter alia.

Imagine for a moment that you just invested $3.000 on your website, additionally has an approximate monthly budget $500 for pay per click campaigns and your website gets through this many views but take a maximum of one minute to your website. You wonder what am I doing wrong?…the answer is difficult to know why not who these visitors, in the know are thinking about the need…in other words, all we have are numbers but then we do? Seize this moment to meet and present different messages to identify what really works and makes the minute will become the cumplimiente of that call to action.

SmartSite Designing a page that is already part of a marketing plan, where there is a clear idea of ​​the business model, service or product to offer, identifying target audiences and a specific strategy for using internet marketing to consider the following 3 key aspects:

Acquisition: how to bring traffic to the website and pages SmartSite. Seeks to inform the company, produce, services and brand to attract the attention of your target audience and take an interest in visiting your website. The internet marketing professionals use different methods online (SEO, Text Ads, banners, video ads, mailing lists, Affiliate Programs, sitios de networking, PPC, blogs ) y offline (branding, advertising in traditional media-radio, press, TV, outer-, PR, direct marketing, sales promotion).

Conversion: how to persuade these visitors to fulfill the call of acción.Busca the user wants to run the call to action in the SmartSite page. This call to action should be rasteable and must have a defined value for the business. The conversion rate is the percentage of visitors who performs the action (fill the form, subscribe, download a demo, etc). The call to action and conversion rates vary widely between sectors, companies and even between competitors.

Conversions do not go through inertia, before people come to your website and have a willingness or unwillingness to address mercadológicos messages to your website and note that this does not have a direct relationship with your site; rather, responds to emotions, motivators, user responsiveness degrees or external factors.

As for the degree of responsiveness are known 4 :

  • Search: explicit effort to gather information about different a product you want to buy.
  • Active Responsiveness: willingness to consider the messages, though not strive to have the information and compare.
  • Passive reception: the user receives messages but does not consider relevant, do not call your attention.
  • Rejection: the user tries to avoid consciously messages.

Some of the external factors that can affect are: branding, vrs genércios specialized products, temporalities, online shopping experience at a local vrs, purchase intent.

Retention: how to retain these customers, deepen the relationship, increase consumption of products / services over time. Looking to build a relationship with customers based on communication where you can listen to the needs of the customers and satisfy them with this increases the value of the product or service. Some of the online tools to retain customers are: personalized emails, blogs, newsletters or news, loyalty programs, private seccines, etc.

A InterNexo provider and can support both the definition of the business model, how to investigate where those web audiences as well as the design and development of marketing campaigns and advertising space management for each SmartSite pages.

Important for a consumer to seek SmartSite page design is to understand what a SmartSite pages, public know what the goal which target your products or services and the decision process underlying sales.

hazte con tu smartsite! (698)

10 things that entrepreneurs can not be left at home

1. Something to write

First, always have something to write. Whether fashioned pen and paper or the new, mini iPad lujo, always make sure to jot down ideas, thinking, reminders and concepts. Do not assume you will remember later, because it probably will not. Having written all improve your chances of successfully implement ideas. -Jeremy Lyman, co-owner of Birch Coffee

2. Cards

You never know who you'll meet and what opportunities may come in handy. In these casual encounters, you'll have to whip out your card and give it to a potential client. - Natalie Maniscalco, CEO and founder of RETRO Media See also: the entrepreneurs define the meaning of “success”

 

3. A Book

Never leave home without a book. I recently spoke with a small business class at a local college. The students asked what my number 1, My answer was: “Learn to love learning.” Things move so quickly from one moment to another business may be declining. - Anna DiTommaso, creative director Creative80 Design Studios

4. MacBook Air

My MacBook Air will tenido serious falls, but still works great. Having a lightweight machine in my bag makes moving between co-working spaces is much easier. - Vlad Gyster, CEO and co-founder of H.Engage

5. Headphones

I just bought a pair of headphones, and now you must always have them with me, as it helps me when I need to relax work or. - Derek Capo, CEO Next Step China

6. Smartphone

I can check my calendar, make phone calls, respond to emails, send a bill and even query the analysis and social networking accounts Progress. - Marjorie Asturias, President Blue Volcano Media

7. Smartphone Charger

The small business owner or entrepreneur should never leave home without your charger smartphones. Smartphone batteries never seem to last as long as they need, so having a charger on hand can keep your telephone working and give you continuous access to your email, contacts, calendar, Important documents, etc) - Howard Sherman, founder of Geeks Royal

8. A digital recorder

Good ideas often come to many people at the same time, and unfortunately, these ideas are often lost. A good idea only has value if it is executed first. If you carry a digital recorder in your pocket, you can quickly and easily record good ideas that occur – in plane, in the car or while walking down the sidewalk. When you return to the office, can connect the recorder to the computer and quickly recover your thoughts.With the permission, can also capture the great thoughts of others in important conversations or detailed. - Daniel Steenerson, President and CEODisability Insurance Services

9. Backup Software

If I'm going to speak in public, I will always have my own computer and memory card with the relevant files, and an email from my presentation to another person who will be at the event. Also I have my own driver slides and miniature projector if the team fails site. - Christopher Schrader, President Schrader and Associates

10. Plan

A person should never leave home without a plan for the day. Whether shopping or meet a client for lunch, a plan to guide you on a meaningful direction. Any successful business person needs guidance toward planning and knowing what you are going to achieve. That does not mean it should not be open to spontaneity. But knowing what you're doing and you'll meet – and get an idea of ​​what we will discuss – is crucial.Know your time horizon, delivery and milestones, and have a plan for goals and measurable results. - Charley Polachi, partner and co-founder of Polachi acceso Executive Search

 

Source: MAshable (725)

Ideas to promote yourself on Twitter

Few words; that is what leads the world today marketing online. It is for this reason Twitter has become one of the most powerful social media to bring success to a business quickly. Microblogging network demonstrates the power of the social community and the need to create social ties in a business.

We define Twitter as a average social, medium to make money, to communicate, entertain and so on. However, all these definitions apply only to those who know the tactics and secrets of the social network to promote a business. Hence, then we present 20 ideas to promote your business in the best way on Twitter.

  1. Create an account with a username associated to your business. Make sure the name of this or your website is included in it.
  2. Upload a profile photo that reflects your business.
  3. Add link corporate your company URL space for platform, so every time someone visits your profile, will you have web presence and you can access your site.
  4. Promote your presence and Twitter, through add the link to your website, email signature, newsletters, etc.
  5. The title Your profile must be yes or if the your brand name.
  6. Use tools that define the keywords that are associated with your brand and use them as hashtag (#) tus tweets.
  7. Use these keywords within the first 30 characters your tweet and it will be easier for the search engine Google in real time you find.
  8. Includes some of the keywords that are most important in your bio.
  9. Rely on interests users and find your target audience. This is the part important para el branding and Twitter.
  10. To make the previous point, you can use directories like Twellow oJusttweetit, to filter by category and so users simply start following that interest you.
  11. Follows the more influential tu area of ​​the industry, to keep you updated.
  12. Use profile management tools, as Hootsuite o Tweetdeck, to handle multiple accounts.
  13. Tool Cotweet.com for corporate tweeteos help you file aconversation and give more exposure to your publications.
  14. Postea links, resources, imagery, infographics, etc. be tools and interact with your business.
  15. Search topics on Twitter that relate to your brand and contact the people who talk about them; especially the influential.
  16. Send them direct messages to your followers with information about your product or service.
  17. Gallery Post photographs of your new products at Twitpic, Yfrog or directly on the imaging platform of Twitter.
  18. Increase your sales through special offers and coupons tus for Twitter followers. You can use Twtqpon to distribute coupons via Twitter.
  19. Send tus offers to mention the DM, but before doing, interest analyzes of your followers. Gallery Post that eventually could give discount coupons, to see who and how many people are interested.
  20. The security is very necessary for any Twitter account. Use a strong password to escape from hackers. If you suspect any irregularity, change your password immediately and Jama abras links strangers sending you, by DM. Lately there have been fashion virus via DM.

We hope these tips help you enhance your business in this important and powerful social network. Put them into practice and go gradually seeing positive results over the weeks

Source: LinciNews Author:webapprater (630)

6 actions to attract fans on Facebook

6 actions to attract fans on Facebook

Have a page or a Facebook profile but do not get your fans to engage with what you post?

Since what you want is to get comments on your posts or "Like",Here 6 formulas that will help you improve engagement with your followers:

If only public links but not comets, chances are that your fans do not see any value in what you share. Just as Twitter is often sufficient to the title of a story to get attention, Facebook should you comment on your post, you give people reasons to press "Like" without having to read or view the content. Interested "create community" and share the stories that serve as an "excuse" to open the conversation. That will give you more visibility.

 

There's always some reason to associate a product with something poignant: Mother's Day, the lovers', a birthday celebration, a tribute to someone close ... Think about what they like to your followers and share with them.

Sometimes a story that affects you in a very personal way that the community can do to tip you. A heartfelt story.

Surely there are references in your industry will be willing to concederles one interview tus fans on Facebook Real time, answering the questions that they arise on a specific topic that you've previously explained.

Announce the event in all your channels and starts the interview at a specific time (look at what time you can have more audience). Even you can set one day a week, or one day a month, as the day of "The interview with the expert", and accustom your fans to stay tuned for that day.

Note the following recommendations when doing interviews:

  • It is important to the work of moderation. If sneaks a troll or pointless questions arise, must be attentive and respond yourself
  • Stay tuned to what users say and, befits, said al interviewed by direct message that the answer to such a question such
  • If the questions are accumulated, ask the respondent to focus on the most interesting
  • Ask him also to be brief in the answers, especially if there are many questions
  • Upon completion, thanks the interviewee and your followers for the time they spend. You also learn a lot about what they ask
  • Make sure before you interview someone who writes fluidly!

There are many types of content that can appeal to your followers. And there are many ways of saying things. But one of the best is to talk face to face with your fans. If you conceive your presence on Facebook as a space in which you create your own community, contact them to explain things relevant.

This is a good example: Michael Stelzner, founder of Social Media Examiner, one of the blogs that reference Social Media I recommend that you follow, explains to his Facebook fans that it has received a letter in which a certain Joshua you want to sell a product that will earn a lot of money thanks to the very great work that Mike does with his blog. All a message of "marketing" that serves to explain to their followers what not to do to convince anyone (click on the picture to see the video).

 

The best thing that can happen is that your followers recommend your product. And that is achieved not only by responding in words, but with actions.

I let a case that happened recently with me FacturaDirecta: I asked an improvement on its platform (via Twitter) and in less than a week have made it happen. I, obviously, I posted my thanks on Twitter, but also on Facebook explaining the case.

If a client asks for something publicly that can serve him, and that will also help other customers, is also likely to allow you to improve your product.

 

One way to know what you want your followers is asking. And the most simple and effective Facebook is through application Questions.

Application Benefits:

  • You can add options to respond to your fans, with a single click and easily, respond directly
  • If you leave the answers open (usually advisable), your fans also can add replies
  • It lets your friends ask their friends or share your question on the walls (what will your content viral)
  • You can access facebook.com/questions to know what they are asking other users / pages to those who follow and see what questions work best

 

Benefits questions:

  • You are interacting directly with your fans and allowing them to express, encouraging satisfying, comment on and even asked if they want
  • It lets you know what you are interested or not interested in what your community, even on the products you sell
  • If you are aware, the responses of others help you understand the solutions you had not thought
  • Get viral on Facebook

 

Source: socialmenidblog.com

Author: Benet M. Marcos (@ Benetmaria)

 

 

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The 10 Facebook most popular posts in March 2013

From TrackSocial have developed a ready of the most popular ILikes March, still hundreds of thousands of posts made by brands on Facebook each month, and here are the most popular March More 2013.

March was the month of the cars and style! BMW and Lamborghini vehicles coming straight promote their respective brands, while Monster Energy showed its custom style. Macy jumped into action with a designer style leopard shoes frightening.

 

 

 

 

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poster

 

 

 

 

 

Track Social, analysis platform of leading social media and consulting, offers an extensive social control and solutions for small businesses and enterprise customers reporting.

Share and Enjoy

 

Source: TrackSocial

  (772)

Top 10 restaurants and catering chains

 

Top 10 restaurants and catering chains

author: Diego Coquillat

This is a classification of all those restaurants and catering chain management individualized social networks.

I like to make clear, as previous infographics, which is an open list will be updated and enhanced quarterly with your contributions and proposals.

I created the hashtag # Top10Restaurantes for anyone who wants to share via twitter.

 

Source: Diego Coquillat (28)

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5 ways Google can boost your business

5 ways Google can boost your business

By Philip Rickwood

 

1 Google Places

Regardless of your industry sure to be on the list of Google Places. Advertise your business with a small icon on your map service Google. There is no cost for this service so it makes sense to increase local brand identity.

2 Google Drive

Basically, Google Drive offers most of the functionality of Microsoft Office with the advantage that you can save documents online and download them from any computer. There is no cost for this service so if your company needs these tools for planning this is the perfect solution.

3 Google

Despite that Google is one of the sites with less social media, is growing rapidly and should not be ignored by business owners. It gives you the option to create a separate page for your business.

You can quickly add more people to your circles importing groups of like minded people. This is a page of shared circles Check a large number of circles that can be added based on your interests. Google limits you to a certain number of people that can be added per day.

4 Google Maps

Use Google maps on your website to show customers exactly where your business is located.

Basically, Google Maps will find its place and adjust the map image to the size you want.

5 Google Adwords

Adwords will cost some money, but worth it. You can target your product customers worldwide. Google offers high quality vinvulos. You may have to experiment a bit at first to find the cheapest deals.

The higher the offer most likely do the add appears on the top of the Google search results.

The use of these 5 Google services will improve your business and should see an increase in customers.

Source brand-my-biz

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